Working Backwards

Working Backwards

Home
Archive
About
This Week in Amazon: Celebrity CPG Moves on Amazon, Creepy Good DSP Targeting, and ESPN’s Ad Ambitions
From Alex Cooper’s Unwell to ESPN’s inventory grab—how Amazon’s ad machine and vendor playbook are evolving
 • 
Tom
This Week in Amazon: Delivery Wars, Ad Empire Expansion, and Walmart’s $200K Move
Cheap shipping, big ad plays, and a $200K TV flex from Walmart to challenge Amazon
 • 
Tom
This Week in Amazon: LeBron’s Amazon Wondery Play, Jassy’s Real Bets, and Retail Media’s Shake-Up
LeBron enters Amazon’s podcast empire, Andy Jassy doubles down on Alexa+, and Walmart & Target’s RMN share drops off a cliff
 • 
Tom
This Week in Amazon: TikTok Temptation, Smart TV Shovels & Amazon's New Deal Fee Structure
From near-miss acquisitions to Fire TV’s quiet dominance and new pricing rules shaking up seller strategy—here’s what mattered this week.
 • 
Tom
This Week in Amazon: Exception Brands, China’s Addiction, and Haircare Hegemony
Why some Amazon brands get the VIP treatment, how $15B in Chinese companies depend on one marketplace, and what Nutrafol’s rise says about Amazon’s…
 • 
Tom
This Week in Amazon: Bond’s $9.5B Price Tag, Reacher’s Dominance, and the Streaming Wars Shake-Up
Amazon’s streaming ambitions take center stage as Reacher breaks records, Bezos takes full control of Bond, and the battle for ad dollars heats up—plus…
 • 
Tom
This Week in Amazon: Fulfillment Shake-Ups, Retail Media Wars & HBO’s Identity Crisis
A deep dive into Amazon’s regionalization strategy, Target’s ad business, the retail media landscape, and why HBO might be fumbling its brand.
 • 
Tom
Working Backwards
Working Backwards
The best newsletter to better understand how to sell on Amazon... from someone on the inside.
Twitter
Twitter
YouTube
YouTube

Working Backwards

AboutArchiveSitemap
© 2025 Tom Ly
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture